Swatch
There are situations when some, even a very good product, becomes unpopular with buyers and this may cause a manufactory crisis. SMH company, one of the leading Swiss watch manufacturer, experienced something similar in the late 1970s. So the company needed to make their products popular with the young. Because this measure would not only broaden product market, but also cultivate in young Europeans love to good quality Swiss watches.
(More about ‘Swatch’…)
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